About the course

4 Weeks | 4 LIVE Sessions | 8 Hours | Extra One-to-one doubt session

Description:

This masterclass is designed to provide startups with in-depth knowledge and practical skills in PR and corporate communication strategies. Participants will learn how to build a strong brand reputation, effectively communicate with key stakeholders, manage crises, and develop successful PR campaigns tailored to the startup environment.

 

Our 4-week Masterclass on PR & Corporate Communication offers a comprehensive approach to:

• Brand Building: Learn to create a strong, compelling brand identity.
• Effective PR: Develop strategies to enhance your public relations and media presence.
• Impact Analysis: Understand how to measure and optimize your PR efforts for maximum effect.

• Crisis Management: Gain skills to handle crises with confidence and protect your brand’s reputation.
• Investor Communication: Master the art of presenting your startup’s value proposition to secure funding.
• Sales and Marketing Communication: Develop strategies to enhance your sales efforts and boost market penetration.

 

Benefits of Joining:

• Accelerate Growth and Revenue: Utilize PR and branding to achieve faster growth and increased revenue.
• Attract Investors: Position your startup to attract and secure funding.
• Stand Out in the Market: Implement cutting-edge strategies to differentiate your brand.

 

Key Highlights:

You will learn how to —

• Build a strong brand reputation for startups
• Develop effective communication strategies
• Develop a robust internal communication strategy to boost team engagement and productivity
• Craft compelling press releases, pitch stories, and key messages to secure media coverage
• Build relationships with journalists, domain influencers and investors
• Create a crisis communication plan to protect your brand reputation
• Measure PR impact and set realistic budgets

Most Suited For:

• Startup founders and entrepreneurs looking to scale their businesses or raise funding from investors
• Team leads and managers seeking to improve corporate communication skills
• Anyone looking to enhance their brand's visibility and reputation

Prerequisites:

• Basic understanding of startup operations and communication principles
• No prior PR or comms experience is necessary

What You'll Gain:

• Practical skills in managing internal and external communications
• Confidence in building relationships with media, influencers, and investors
• Ability to craft compelling stories and key messages
• Knowledge of crisis communication strategies
• Understanding of PR measurement and budgeting

 

About Your Trainer - Vivek Satya Mitram:

Vivek Satya Mitram is an accomplished certified brand strategist with a prestigious background in media and communications. An alumnus of the Indian Institute of Mass Communication (IIMC) and the Mudra Institute of Communications Ahmedabad (MICA), Vivek has 21+ years of work experience in media, startup-mentoring & brand consulting. 

As a brand strategist, he has successfully helped over 50 startups across various sectors—such as AI, Data Intelligence, and Fintech—by crafting effective branding, PR, personal branding and communication strategies that helped them grow faster, create a distinct identity, expand in 40+ countries, increase revenues by up to Rs 120 Cr and raise funding of Rs 242 Cr from investors like Krafton. His client roster includes notable startups like Winni, Winni Cakes & More, MyOperator, Wittyfeed, Oye! Rickshaw, MemeChat, Vitto and Bobble AI.

Before transitioning to brand strategy, he held senior roles as an editor and channel head at leading media organizations, including PTI, Star News, Sahara, and India News. At just 27, he became the youngest channel head in the Indian TV news industry. He has launched 6 news channels as an editor/ channel head. He has been a serial entrepreneur too and started 5 companies in the last decade. 

Vivek's work has been recognised by top global and Indian media outlets such as the United Nations, BBC World Service, India Today, and Aaj Tak. He was recognised among the 40 Under 40 PR & Corporate Communication professionals by Exchange4Media in 2021 & made it to the coveted list of Top 100 Influential Gamechangers from PR & Corporate Communication, 2022 by Exchange4Media.

Join this masterclass to elevate your startup's communication game and take your brand to the next level by learning how PR & Communication helps grow revenues, raise funding & scale business faster. 

Exclusive Offer: Register now and get 80% OFF—just ₹2,999, a limited period launch offer (original price ₹14,999)! This offer is available for the first 20 registrants only.