About the course

Description:

This course is designed to help startup founders and entrepreneurs establish a strong brand identity that resonates with their target audience. From crafting a compelling brand story to developing a visual identity that reflects your values, this boot camp will equip you with the essential tools to fuel the growth of your startup.

Duration 12 Weeks | 12 Classes | 36 Hrs (3 Hrs/ session) | On Sunday

A 12-week step highly customised action plan to master Brand Communication & PR

Key Highlights:

• Craft a unique brand story
• Design a compelling logo and visual identity
• Create a consistent brand voice and messaging
• Build brand awareness and loyalty
• Strategize for growth through effective branding

What you will learn:

• Craft a unique brand story
  Learn how to articulate your startup's mission, vision, and values in a compelling brand narrative that resonates with your audience.
• Design a compelling logo and visual identity
  Discover the principles of effective logo design and visual branding to create a distinctive and memorable brand image.
• Create a consistent brand voice and messaging
  Establish guidelines for maintaining a consistent brand voice across all communication channels to build brand recognition and trust.
• Build brand awareness and loyalty
  Explore strategies for increasing brand visibility, engaging with your audience, and fostering brand loyalty among customers and stakeholders.
• Strategize for growth through effective branding
  Develop a roadmap for leveraging your brand to drive business growth, expand your market reach, and stand out in a competitive landscape.

 

Who Is This Course For?

Ideal Participants:

• Startup Founders
• Co-Founders
• CEOs
• CMOs
• Marketing Leaders
• Communications Directors
• PR Managers
• Brand Managers
• Entrepreneurs
• Small Business Owners
• Practicing Professionals

 

Company Stage:

• Early-stage startups (pre-seed to series A)
• Scaling startups (series B to growth stage)
• Small to medium-sized businesses looking to revamp their brand strategy

 

Job Functions:

• Leadership roles
• Marketing and communications teams
• Branding and PR professionals
• Entrepreneurs looking to build a strong personal brand

 

Pain Points:

• Struggling to define their brand identity
• Difficulty communicating their value proposition
• Limited media coverage and PR efforts
• Inconsistent storytelling across channels
• Ineffective internal communication
• Crisis communication mismanagement
• Challenges in communicating with investors

This course is designed to support startup founders and marketing leaders in building a strong brand strategy, effective communication, and PR efforts to drive business growth and success.

 

Why Should You Join This Course?

Here are the benefits of the course for attendees:

Transform Your Brand

• Develop a clear and compelling brand strategy
• Define your unique value proposition
• Establish a strong brand identity

Enhance Your Communication

• Craft effective messaging for various audiences
• Improve internal communication and team alignment
• Develop a crisis communication plan

Boost Your PR Efforts

• Learn how to secure media coverage and build relationships with journalists
• Develop a PR strategy that drives results

Elevate Your Storytelling

• Craft compelling stories that resonate with your audience
• Develop a consistent storytelling approach across channels

Grow Your Business

• Increase brand awareness and recognition
• Drive business growth through effective communication and PR
• Establish yourself as a thought leader in your industry

Gain Confidence and Skills

• Develop the skills and confidence to communicate effectively
• Learn how to handle media interviews and public speaking engagements

 

About Your Trainer - Vivek Satya Mitram:

Vivek Satya Mitram is an accomplished certified brand strategist with a prestigious background in media and communications. An alumnus of the Indian Institute of Mass Communication (IIMC) and the Mudra Institute of Communications Ahmedabad (MICA), Vivek has 21+ years of work experience in media, startup-mentoring & brand consulting. 

As a brand strategist, he has successfully helped over 50 startups across various sectors—such as AI, Data Intelligence, and Fintech—by crafting effective branding, PR, personal branding and communication strategies that helped them grow faster, create a distinct identity, expand in 40+ countries, increase revenues by up to Rs 120 Cr and raise funding of Rs 242 Cr from investors like Krafton. His client roster includes notable startups like Winni, Winni Cakes & More, MyOperator, Wittyfeed, Oye! Rickshaw, MemeChat, Vitto and Bobble AI.

Before transitioning to brand strategy, he held senior roles as an editor and channel head at leading media organizations, including PTI, Star News, Sahara, and India News. At just 27, he became the youngest channel head in the Indian TV news industry. He has launched 6 news channels as an editor/ channel head. He has been a serial entrepreneur too and started 5 companies in the last decade. 

Vivek's work has been recognised by top global and Indian media outlets such as the United Nations, BBC World Service, India Today, and Aaj Tak. He was recognised among the 40 Under 40 PR & Corporate Communication professionals by Exchange4Media in 2021 & made it to the coveted list of Top 100 Influential Gamechangers from PR & Corporate Communication, 2022 by Exchange4Media.

Join this masterclass to elevate your startup's communication game and take your brand to the next level by learning how PR & Communication helps grow revenues, raise funding & scale business faster. 

Exclusive Offer: Register now and get 80% OFF—just ₹9,999, a limited period launch offer (original price ₹49,999)! This offer is available for the first 20 registrants only.